The Business of Trust and Referral I’ve often thought about this subject of business relationships and recommendations, but perhaps starting my own business has made me reflect on it even more! This weekend I saw the power of recommendation and referral work so brilliantly at it’s simplest level that I thought it was worth sharing. So here’s the situation. Our house has had a few problems that we haven’t quite overcome yet. We always seem to have people round with tape measure in hand tutting about something that needs to be fixed! Rather more work than we realised when we moved in, and perhaps we’ve been guilty of naivety but we’re getting there slowly. Along our journey to improve it, some of the “experts” we’ve called in haven’t always lived up to the promotion and promises surrounding them. Let’s call one of them “X”. Not imaginative, but it will do! Some of the work done by “X” has been a bit “half-hearted”. A bit amateur. It left underlying problems that had a knock-on effect and created further problems. The work wass done with an attitude of ”I’m finished so if you just pay me I’ll be on my way”. No thinking beyond the quick buck to longer term benefits and growth through networks. “X” was the expert and we didn’t doubt him. More fool us. So to cut to the chase, am I surprised when I hear that my friend down the road has had the same problem? Nope! Do I wish I’d checked with more people first? Yes (lesson learnt). Am I going to recommend “X” to others? You can bet your bottom dollar I’m not!! Neither is said friend down the road. Nor [...]
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